Competitive Edge

WHAT IT IS: A luxurious color-safe shampoo for all hair types.

PROVIDES VISIBLE SMOOTHNESS AND INCREASED SHINE: This shampoo visibly smooths your hair, enhancing its natural shine and elasticity.

TRANSFORMS TEXTURE FOR YOUTHFUL SOFTNESS: It transforms your hair texture, giving it smooth and youthful softness.

APPROPRIATE FOR VARIOUS HAIR TYPES: Ideal for dry, over-processed, or frizzy hair that needs moisture. Perfect for fine hair seeking volume and for curly, thick, or coarse hair that requires softness, manageability, and reduced frizz.

WHAT IT DOES: CUSTOM BLEND OF NOURISHING ANTIOXIDANTS AND AMINO + FATTY ACIDS: A unique blend of nourishing antioxidants, amino acids, and fatty acids work from within to promote healthier hair.

WHY WE LOVE IT: FORMULATED FOR DRY AND OVER-PROCESSED HAIR, FINELY TEXTURED HAIR, AND CURLY, THICK, OR COARSE HAIR.

COMPLEMENTS OTHER PRODUCTS: Use it in conjunction with UltraShine Moisture Conditioner and SmartStart Leave-In Conditioner for the healthiest hair you've ever experienced.

CLEAN AND SAFE FOR ALL: Sulfate-free, paraben-free, phthalate-free, propylene glycol-free, silicone-free, gluten-free, free of synthetic fragrance, GMO-free, cruelty-free, and vegan.

CHOOSE THIS SHampoo FOR: Visible smoothness, increased shine, enhanced elasticity, and transformed texture. Perfect for dry, over-processed, or frizzy hair, fine hair, and curly, thick, or coarse hair.