A Complete Look At Features

WHAT IT IS: Protect Your Color Investment With This Breakthrough Eco-Luxe Shampoo

This eco-friendly shampoo is designed to extend the life of your color-treated hair. Gentle and nourishing, it ensures your hair retains its vibrant shades for longer.

WHAT IT DOES: SmartColor Gently Cleanses + Nourishes Color Treated Hair

SmartColor is a gentle yet effective shampoo that cleanses and nourishes your color-treated hair. Targeted amino acids work to strengthen your hair, protecting it from the rigors of the coloring process.

Increase Hair Strength To Protect Hair From The Rigors Of The Color Process

Targeted amino acids in SmartColor work to strengthen your hair, ensuring it can withstand the harsh effects of coloring. Say goodbye to brittle, damaged hair and hello to healthy, vibrant locks.

WHY WE LOVE IT: Experience Supreme Color Retention, Improved Hair Health + Brilliant Shine

With the soft scent of grapefruit and luscious floral undertones, SmartColor not only cleanses and nourishes your hair but also leaves it with supreme color retention and brilliant shine. Enjoy lush, vibrant hair that feels healthy and nourished.

BETTER TOGETHER: Optimize Color Retention + Health By Pairing With:

For the best results, pair SmartColor with SmartColor Conditioner and SmartStart Leave-In Conditioner. These products work together to optimize the retention of your hair color and enhance overall hair health.

CLEAN QUALITY: Sulfate-Free, Paraben-Free, Phthalate-Free, Propylene Glycol-Free, Silicone-Free, Gluten-Free, Free Of Synthetic Fragrance, GMO-Free, Cruelty-Free + Vegan

SmartColor is committed to your hair's health and the environment. This shampoo is free from sulfates, parabens, phthalates, and other harmful ingredients. It's also vegan and cruelty-free, ensuring you enjoy a guilt-free hair care experience.