The Essentials & More

WHAT IT IS: Protect Your Color Investment With This Breakthrough Eco-Luxe Shampoo.

This eco-friendly shampoo is designed to preserve your colored hair. It gently cleanses and nourishes your color-treated locks while increasing hair strength to protect it from the rigors of coloring.

WHAT IT DOES: SmartColor Gently Cleanses + Nourishes Color Treated Hair

Crafted with targeted amino acids, SmartColor helps strengthen your hair. This gentle formula ensures your hair color stays vibrant longer, while hydrating your strands to prevent dryness and breakage.

Targeted Amino Acids Increase Hair Strength

The key to maintaining healthy, colorful hair lies in the amino acids. These natural molecules fortify your hair, making it more resistant to damage from coloring. Say goodbye to dull, lifeless locks and hello to radiant, healthy hair.

WHY WE LOVE IT: Experience Supreme Color Retention, Improved Hair Health + Brilliant Shine

The Soft Scent of Grapefruit + Luscious Floral Undertones

Beyond its benefits, SmartColor combines the invigorating aroma of grapefruit with subtle floral notes. This delightful scent leaves your hair smelling fresh and luxurious, while enhancing its natural shine.

BETTER TOGETHER: Optimize Color Retention + Health By Pairing With: SmartColor Conditioner + SmartStart Leave-In Conditioner

For the best results, pair SmartColor shampoo with its companion products. The SmartColor Conditioner and SmartStart Leave-In Conditioner work synergistically to maintain your hair's color intensity and overall health.

CLEAN QUALITY: Sulfate-Free, Paraben-Free, Phthalate-Free, Propylene Glycol-Free, Silicone-Free, Gluten-Free, Free Of Synthetic Fragrance, GMO-Free, Cruelty-Free + Vegan

This shampoo is free from harsh chemicals and synthetic fragrances. It's suitable for those with sensitive scalps and meets the highest standards of environmental sustainability. Trust in the confidence and purity of our ingredients.