A Well-Structured Rundown

WHAT IT IS: Protect Your Color Investment With This Breakthrough Eco-Luxe Shampoo

This breakthrough eco-luxe shampoo is designed to protect your color-treated hair investment.

WHAT IT DOES: SmartColor Gently Cleanses + Nourishes Color Treated Hair

SmartColor gently cleanses and nourishes your color-treated hair, ensuring it remains vibrant and healthy. Targeted amino acids increase hair strength, preventing damage from the rigors of color processing.

WHY WE LOVE IT: Experience Supreme Color Retention, Improved Hair Health + Brilliant Shine

Experience supreme color retention, improved hair health, and brilliant shine. Infused with a soft scent of grapefruit and luscious floral undertones, this shampoo provides a delightful sensory experience while caring for your hair.

BETTER TOGETHER: Optimize Color Retention + Health By Pairing With: SmartColor Conditioner + SmartStart Leave-In Conditioner

For the best results, pair SmartColor with our SmartColor Conditioner and SmartStart Leave-In Conditioner. This trio works in harmony to optimize color retention and overall hair health.

CLEAN QUALITY: Sulfate-Free, Paraben-Free, Phthalate-Free, Propylene Glycol-Free, Silicone-Free, Gluten-Free, Free Of Synthetic Fragrance, GMO-Free, Cruelty-Free + Vegan

This product is made with clean, high-quality ingredients that are cruelty-free and vegan. It is free from sulfates, parabens, phthalates, propylene glycol, silicones, gluten, and synthetic fragrances, ensuring a safer and more natural experience for your hair.